Mr. Daniel Tao (“Mr. Tao”), aged 50, was appointed as a chief brand officer of the Company on 15 December 2015, in charge of the Group’s overall brand management. Mr. Tao is mainly responsible for the Group’s overall brand management. Mr. Tao has more than 20 years of experience in marketing communications, and has worked in state government and multi-national companies, agency and client, inside and outside China, across various disciplines, roles and industry sectors. He joined the Ogilvy Group in early 1990’s as an account executive in advertising and was one of the key contributors to Ogilvy’s early growth in the China market place. He was transferred to Ogilvy Interactive in late 1990’s and was not only a pioneer in China’s interactive marketing business but also one of the key contributors to Ogilvy’s interactive marketing business growth in China. In the year of 2014, Mr. Tao was appointed as the executive vice-president of Ogilvy Group in Guangzhou. Mr. Tao holds a Bachelor of Arts degree from China Institute of Diplomacy and a postgraduate diploma in Direct and Database Marketing from the Institute of Direct Marketing of the United Kingdom.
Mr. Daniel Tao Chief Brand Officer